THE GOOD PLANT
The Good Plant is a holistic plant-based mobile kitchen that crafts intentional food experiences for people wanting to eat healthier and consciously. Quality and craft is at the heart of The Good Plant's purpose. Their intention is to democratize vegetable-forward culinary experiences and tell a story through seasonal and geographical based menus.
SERVICES
Design
Strategy
The Good Plant and Kitchen team reached out to us for a 360 brand launch. They needed our assistance with a brand identity, positioning, package design, merch, and strategy.
We crafted an iconic logo that has multiple layers of symbolism — as chefs would say, layering the flavors. The first thing that stands out are the four plant leafs that represent the four seasonalities of plant-based food. If you dive deeper and start to deconstruct the plant icons, you can begin to see an additional two icons — a spoon and a fork. The most iconic symbol of culinary experiences.
1/4
Carl Andre
Margit Endormie
Photo: Ronald Amstutz
Dia Art Foundation, New York
1989
We carefully chose a slab serif to emphasize the solid foundation of food as the building blocks to a nutritious and fruitful lifestyle. In addition, adding a humanist touch that is warm, welcoming, and inviting. A thoughtful expression that fuels the mission of The Good Plant.
Designing the packaging came instinctually. We proclaimed the need for it to be biodegradable. That effortless decision informed what type of material we'd be using. This allowed us to pay attention to the details such as embossing containers. A subtle yet elegant nod to craftsmanship and intentionality.
CREDITS
Moises Zamarripa - Designer /Creative Director
MORE PROJECTS BELOW
HOME
THE GOOD PLANT
The Good Plant is a holistic plant-based mobile kitchen that crafts intentional food experiences for people wanting to eat healthier and consciously. Quality and craft is at the heart of The Good Plant's purpose. Their intention is to democratize vegetable-forward culinary experiences and tell a story through seasonal and geographical based menus.
SERVICES
Design
Strategy
The Good Plant and Kitchen team reached out to us for a 360 brand launch. They needed our assistance with a brand identity, positioning, package design, merch, and strategy.
We crafted an iconic logo that has multiple layers of symbolism — as chefs would say, layering the flavors. The first thing that stands out are the four plant leafs that represent the four seasonalities of plant-based food. If you dive deeper and start to deconstruct the plant icons, you can begin to see an additional two icons — a spoon and a fork. The most iconic symbol of culinary experiences.
1/4
We carefully chose a slab serif to emphasize the solid foundation of food as the building blocks to a nutritious and fruitful lifestyle. In addition, adding a humanist touch that is warm, welcoming, and inviting. A thoughtful expression that fuels the mission of The Good Plant.
Designing the packaging came instinctually. We proclaimed the need for it to be biodegradable. That effortless decision informed what type of material we'd be using. This allowed us to pay attention to the details such as embossing containers. A subtle yet elegant nod to craftsmanship and intentionality.
CREDITS
Xavier Codie - Project Manager
Moises Zamarripa - Creative Director/Designer
MORE PROJECTS BELOW
WORK
ABOUT
SOUN© is a full service creative studio that focuses on strategy and production services in the realms of film, photography, and design. We operate at the intersection of art, technology, and most importantly -- storytelling.
NEW YORK, NY
VER: 2.0