NEFI STUDIO
NeFi Studio is a Black woman–owned culinary creative studio producing food-forward experiences for some of the most recognized brands in fashion, beauty, and lifestyle — including Adidas, Soho House, Saks Fifth Avenue, Off-White, and Estée Lauder.
SERVICES
DESIGN
WEB
Despite the prestige of their client roster and the undeniable craft behind their work, their visual identity didn't yet reflect the level of sophistication they operate at.
The task was to create a brand from the ground up that could hold its own in high-end creative spaces and one that felt equally at home on a catering menu at a Soho House activation and on the mood board of a fashion brand's event brief. The identity needed to communicate three things at once: culinary expertise, creative direction credibility, and a distinct point of view rooted in community and intentionality.
GYMSHORTS
Sarah's Home
New City, New York
2025
We built a complete brand system: logo, design language, website, and collateral designed to position NeFi Studio as a premier creative culinary studio rather than simply a catering service.
The result is an identity that carries the refinement expected in luxury brand activations while staying true to NeFi's warmth and community-conscious values. The website establishes immediate authority, leading with their client roster and their philosophy in equal measure. The design system scales across digital and physical touchpoints: event collateral, brand decks, social presence, and the website all speak a consistent visual language.
NeFi can now walk into a room with Bloomingdale's or Diptyque and hand over materials that match the caliber of the brands they're activating for.
The NeFi Studio wordmark is clean, confident, and deliberately understated. Set in a refined, high-contrast typeface with generous tracking, it reads as premium without being cold. The same balance NeFi strikes in their work: elevated but approachable, precise but warm.
The logomark pairs with a muted, nature-forward color palette: earthy neutrals, deep greens, and warm off-whites which are drawn directly from the ingredient-driven world NeFi inhabits. These aren't trendy food tones; they're grounding and timeless, which ensures the brand stays relevant across seasons and activations.
Typography throughout the system plays with scale and contrast: oversized display type is used for section headers and hero moments, while body copy stays refined and editorial. This push-and-pull creates visual rhythm that feels intentional and curated — much like the experiences NeFi designs.
Across collateral, a consistent use of white space signals confidence. Nothing is crowded or oversold. The brand lets the work speak, which is exactly right for a studio whose value lies in the quality of experience they create.
CREDITS
Codie Robinson - Project ManagerMoises Zamarripa - Creative Director/Designer
MORE PROJECTS BELOW
HOME
NEFI STUDIO
NeFi Studio is a Black woman–owned culinary creative studio producing food-forward experiences for some of the most recognized brands in fashion, beauty, and lifestyle — including Adidas, Soho House, Saks Fifth Avenue, Off-White, and Estée Lauder.
SERVICES
DESIGN
WEB
Despite the prestige of their client roster and the undeniable craft behind their work, their visual identity didn't yet reflect the level of sophistication they operate at.
The task was to create a brand from the ground up that could hold its own in high-end creative spaces and one that felt equally at home on a catering menu at a Soho House activation and on the mood board of a fashion brand's event brief. The identity needed to communicate three things at once: culinary expertise, creative direction credibility, and a distinct point of view rooted in community and intentionality.
We built a complete brand system: logo, design language, website, and collateral designed to position NeFi Studio as a premier creative culinary studio rather than simply a catering service.
The result is an identity that carries the refinement expected in luxury brand activations while staying true to NeFi's warmth and community-conscious values. The website establishes immediate authority, leading with their client roster and their philosophy in equal measure. The design system scales across digital and physical touchpoints: event collateral, brand decks, social presence, and the website all speak a consistent visual language.
NeFi can now walk into a room with Bloomingdale's or Diptyque and hand over materials that match the caliber of the brands they're activating for.
The NeFi Studio wordmark is clean, confident, and deliberately understated. Set in a refined, high-contrast typeface with generous tracking, it reads as premium without being cold. The same balance NeFi strikes in their work: elevated but approachable, precise but warm.
The logomark pairs with a muted, nature-forward color palette: earthy neutrals, deep greens, and warm off-whites which are drawn directly from the ingredient-driven world NeFi inhabits. These aren't trendy food tones; they're grounding and timeless, which ensures the brand stays relevant across seasons and activations.
Typography throughout the system plays with scale and contrast: oversized display type is used for section headers and hero moments, while body copy stays refined and editorial. This push-and-pull creates visual rhythm that feels intentional and curated — much like the experiences NeFi designs.
Across collateral, a consistent use of white space signals confidence. Nothing is crowded or oversold. The brand lets the work speak, which is exactly right for a studio whose value lies in the quality of experience they create.
CREDITS
Codie Robinson - Project ManagerMoises Zamarripa - Creative Director/Designer
MORE PROJECTS BELOW
WORK
ABOUT
SOUN© is a full service creative studio that focuses on strategy and production services in the realms of film, photography, and design. We operate at the intersection of art, technology, and most importantly -- storytelling.
NEW YORK, NY
VER: 2.0