THE CLEAR CUT
The Clear Cut is a direct-to-consumer natural diamond jewelry company. Their 2025 holiday editorial is a photo production highlighting both a moment of celebration for the self and the warm act of gift giving. Final deliverables were used to run digital ads for the company.
SERVICES
Production
Photo
TASK AT HAND
The creatives at The Clear Cut was looking for a small team to execute their vision within a reasonable budget. SOUN hand picked a multifaceted crew knowledgeable and capable of executing their vision with a conservative budget.
THE RESULTS WERE
The internal team described the photos as "fantastic" and "beautiful." The photos helped The Clear Cut have their best holiday season performance in recent years.
Editorial
In studio
New York, NY
2025
Editorial
In studio
New York, NY
2025
CREDITS
Cast: Sarah, Anna Smetana
Crew:
TCC Team - Rachel Hoff, Jessica Hargwood, Isabella Guastadisegni
Photographer - Xavier Codie
Gaffer - Lucas Migel
MORE PROJECTS BELOW
SOUN© is a full service creative studio that focuses on strategy and production services in the realms of film, photography, and design. We operate at the intersection of art, technology, and most importantly -- storytelling.
NEW YORK, NY
VER: 2.0
THE CLEAR CUT
The Clear Cut is a direct-to-consumer natural diamond jewelry company. Their 2025 holiday editorial is a photo production highlighting both a moment of celebration for the self and the warm act of gift giving. Final deliverables were used to run digital ads for the company.
SERVICES
Production
Photo
TASK AT HAND
The creatives at The Clear Cut was looking for a small team to execute their vision within a reasonable budget. SOUN hand picked a multifaceted crew knowledgeable and capable of executing their vision with a conservative budget.
THE RESULTS WERE
The internal team described the photos as "fantastic" and "beautiful." The photos helped The Clear Cut have their best holiday season performance in recent years.
Editorial
In studio
New City, New York
2025
CREDITS
Cast: Sarah, Anna Smetana
Crew:
TCC Team - Rachel Hoff, Jessica Hargwood, Isabella Guastadisegni
Photographer - Xavier Codie
Gaffer - Lucas Migel