
OBJECTECTURE
OBJECTECTURE is the meta-analysis of the form and function of inanimate objects. The photo book explores four objects that are all related to safety. Additionally, throughout the book you’ll notice an underlying subversion of OOO, a philosophy that states objects have a consciousness and a life outside of the human perspective.
SERVICES
Design
Strategy
Our client, Anti-Academic Press reached out to us for conceptual and production assistance. They handed over a rough concept and photos they felt resonated with the idea. We were tasked with designing, sequencing, and producing this black and white analog film photo book.

01
BOOK RELEASE REEL
Teaser for OBJECTECTURE showing spreads from the book.
02
BOOK LAUNCH PARTY REEL
Along the release of the book we helped produce a book launch party at Magazzino in Two Bridges. This was a promo video for that.
While having conversations with the photographer we began to discover a deeper understanding of the subject matter provided to us. The team realized two things that tied everything together.
1) There are repeating objects that are related to the idea of safety.
2) The objects themselves were designed and created for specific functions.
From here, we began exploring names for the book. We landed on OBJECTECTURE. A new word derived from object and architecture and adopting the architectural framework of form and function. This ultimately became the thesis of the book — "The form and function of mundane objects related to safety.".
Establishing the thesis and framework we dove deep into research and began sequencing and experimenting with layouts. Ultimately we categorized the book using four objects (cones, padlocks, fire hydrants, and traffic barricades). Throughout the book you'll find schematics that highlight the form of the objects and chapter spreads that describe the patent of the object — who made it, when it was made, what was its purpose.
The takeaway of the book is to reflect on these four objects in juxtaposition to a metropolis city like NYC and examine the origin and true nature of these mundane objects.


OBJECTECTURE
Book launch
Magazzino
LES, New York
2025
To celebrate the book launch we also produced and partnered with Magazzino, a premiere organic wine shop specializing in French and Italian wines, to host the book launch of OBJECTECTURE. The event resulted in a sold out book!
Promotional photos for Instagram
New York
2025


CREDITS
Codie Robinson - ProducerMoises Zamarripa - Designer/Producer
MORE PROJECTS BELOW

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OBJECTECTURE
OBJECTECTURE is the meta-analysis of the form and function of inanimate objects. The photo book explores four objects that are all related to safety. Additionally, throughout the book you’ll notice an underlying subversion of OOO, a philosophy that states objects have a consciousness and a life outside of the human perspective.
SERVICES
Design
Strategy
Our client, Anti-Academic Press reached out to us for conceptual and production assistance. They handed over a rough concept and photos they felt resonated with the idea. We were tasked with designing, sequencing, and producing this black and white analog film photo book.

01
BOOK RELEASE REEL
Teaser for OBJECTECTURE showing spreads from the book.
02
BOOK LAUNCH PARTY REEL
Along the release of the book we helped produce a book launch party at Magazzino in Two Bridges. This was a promo video for that.
While having conversations with the photographer we began to discover a deeper understanding of the subject matter provided to us. The team realized two things that tied everything together.
1) There are repeating objects that are related to the idea of safety.
2) The objects themselves were designed and created for specific functions.
From here, we began exploring names for the book. We landed on OBJECTECTURE. A new word derived from object and architecture and adopting the architectural framework of form and function. This ultimately became the thesis of the book — "The form and function of mundane objects related to safety.".
Establishing the thesis and framework we dove deep into research and began sequencing and experimenting with layouts. Ultimately we categorized the book using four objects (cones, padlocks, fire hydrants, and traffic barricades). Throughout the book you'll find schematics that highlight the form of the objects and chapter spreads that describe the patent of the object — who made it, when it was made, what was its purpose.
The takeaway of the book is to reflect on these four objects in juxtaposition to a metropolis city like NYC and examine the origin and true nature of these mundane objects.


OBJECTECTURE
Book launch
LES, New York
2025
[02]
Our holistic approach both bridges the gap between creative appeal and business strategy as well as optimizes resource allocation and project coordination. This ensures our creative endeavors are grounded in strategic insight in order to increase ROI and make a significant market impact.
Social media Promo photos for Instagram
New York
2025


CREDITS
Codie Robinson - ProducerMoises Zamarripa - Designer
MORE PROJECTS BELOW
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SOUN© is a full service creative studio that focuses on strategy and production services in the realms of film, photography, and design. We operate at the intersection of art, technology, and most importantly -- storytelling.
NEW YORK, NY
VER: 2.0


