OBJECTECTURE

OBJECTECTURE is the meta-analysis of the form and function of inanimate objects. The photo book explores four objects that are all related to safety. Additionally, throughout the book you’ll notice an underlying subversion of OOO, a philosophy that states objects have a consciousness and a life outside of the human perspective.

SERVICES

Design

Print

Strategy

TASK AT HAND

Our client, Anti-Academic Press reached out to us for conceptual and production assistance. They handed over a rough concept and photos they felt resonated with the idea. We were tasked with designing, sequencing, and producing this black and white analog film photo book.

01

BOOK RELEASE REEL

Teaser for OBJECTECTURE showing spreads from the book.

02

BOOK LAUNCH PARTY REEL

Along the release of the book we helped produce a book launch party at Magazzino in Two Bridges. This was a promo video for that.

THE RESULTS WERE

While having conversations with the photographer we began to discover a deeper understanding of the subject matter provided to us. The team realized two things that tied everything together.

1) There are repeating objects that are related to the idea of safety.
2) The objects themselves were designed and created for specific functions.

From here, we began exploring names for the book. We landed on OBJECTECTURE. A new word derived from object and architecture and adopting the architectural framework of form and function. This ultimately became the thesis of the book — "The form and function of mundane objects related to safety.".

Establishing the thesis and framework we dove deep into research and began sequencing and experimenting with layouts. Ultimately we categorized the book using four objects (cones, padlocks, fire hydrants, and traffic barricades). Throughout the book you'll find schematics that highlight the form of the objects and chapter spreads that describe the patent of the object — who made it, when it was made, what was its purpose.

The takeaway of the book is to reflect on these four objects in juxtaposition to a metropolis city like NYC and examine the origin and true nature of these mundane objects.

OBJECTECTURE
Book launch

Magazzino

LES, New York

2025

THE CULMINATING MOMENT

To celebrate the book launch we also produced and partnered with Magazzino, a premiere organic wine shop specializing in French and Italian wines, to host the book launch of OBJECTECTURE. The event resulted in a sold out book!

Promotional photos for Instagram

New York

2025

CREDITS

Codie Robinson - Producer
Moises Zamarripa - Designer/Producer

MORE PROJECTS BELOW

[FEATURED WORK]

JEWLERY

PRODUCTION + PHOTOGRAPHY

THE CLEAR CUT

[FEATURED WORK]

FASHION

PRODUCTION + VIDEO

EYES BEHIND THE STARS

HOME

OBJECTECTURE

OBJECTECTURE is the meta-analysis of the form and function of inanimate objects. The photo book explores four objects that are all related to safety. Additionally, throughout the book you’ll notice an underlying subversion of OOO, a philosophy that states objects have a consciousness and a life outside of the human perspective.

SERVICES

Design

Print

Strategy

TASK AT HAND

Our client, Anti-Academic Press reached out to us for conceptual and production assistance. They handed over a rough concept and photos they felt resonated with the idea. We were tasked with designing, sequencing, and producing this black and white analog film photo book.

01

BOOK RELEASE REEL

Teaser for OBJECTECTURE showing spreads from the book.

02

BOOK LAUNCH PARTY REEL

Along the release of the book we helped produce a book launch party at Magazzino in Two Bridges. This was a promo video for that.

THE RESULTS WERE

While having conversations with the photographer we began to discover a deeper understanding of the subject matter provided to us. The team realized two things that tied everything together.

1) There are repeating objects that are related to the idea of safety.
2) The objects themselves were designed and created for specific functions.

From here, we began exploring names for the book. We landed on OBJECTECTURE. A new word derived from object and architecture and adopting the architectural framework of form and function. This ultimately became the thesis of the book — "The form and function of mundane objects related to safety.".

Establishing the thesis and framework we dove deep into research and began sequencing and experimenting with layouts. Ultimately we categorized the book using four objects (cones, padlocks, fire hydrants, and traffic barricades). Throughout the book you'll find schematics that highlight the form of the objects and chapter spreads that describe the patent of the object — who made it, when it was made, what was its purpose.

The takeaway of the book is to reflect on these four objects in juxtaposition to a metropolis city like NYC and examine the origin and true nature of these mundane objects.

OBJECTECTURE
Book launch

LES, New York

2025

[02]

WE HELP YOU CONNECT WITH YOUR AUDIENCE THROUGH STORYTELLING.

Our holistic approach both bridges the gap between creative appeal and business strategy as well as optimizes resource allocation and project coordination. This ensures our creative endeavors are grounded in strategic insight in order to increase ROI and make a significant market impact.

Social media Promo photos for Instagram

New York

2025

CREDITS

Codie Robinson - Producer
Moises Zamarripa - Designer

MORE PROJECTS BELOW

[FEATURED WORK]

JEWLERY

PHOTOGRAPHY

THE CLEAR CUT

[FEATURED WORK]

FASHION

VIDEO

EYES BEHIND THE STARS

WORK

ABOUT

SOUN© is a full service creative studio that focuses on strategy and production services in the realms of film, photography, and design. We operate at the intersection of art, technology, and most importantly -- storytelling.

NEW YORK, NY

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