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[01]
[01]
PROJECT OVERVIEW
PROJECT OVERVIEW
The Good Plant is a holistic plant-based mobile kitchen that crafts intentional food experiences for people wanting to eat healthier and consciously. Quality and craft is at the heart of The Good Plant's purpose. Their intention is to democratize vegetable-forward culinary experiences and tell a story through seasonal and geographical based menus.
The Good Plant is a holistic plant-based mobile kitchen that crafts intentional food experiences for people wanting to eat healthier and consciously. Quality and craft is at the heart of The Good Plant's purpose. Their intention is to democratize vegetable-forward culinary experiences and tell a story through seasonal and geographical based menus.
The Good Plant is a holistic plant-based mobile kitchen that crafts intentional food experiences for people wanting to eat healthier and consciously. Quality and craft is at the heart of The Good Plant's purpose. Their intention is to democratize vegetable-forward culinary experiences and tell a story through seasonal and geographical based menus.
CLIENT
CLIENT
The Good Plant and Kitchen
The Good Plant and Kitchen
YEAR
YEAR
2024
2024
SERVICES
SERVICES
Design
Design
TEAM
TEAM
Moises Zamarripa - Creative Director + Design
Codie Robinson - Producer
Moises Zamarripa - Creative Director + Design
Codie Robinson - Producer
CLIENT
The Good Plant and Kitchen
YEAR
2024
SErVICES
Design
TEAM
[02]
[02]
TASK AT HAND
TASK AT HAND
The Good Plant and Kitchen team reached out to us for a 360 brand launch. They needed our assistance with a brand identity, positioning, package design, merch, and strategy.
The Good Plant and Kitchen team reached out to us for a 360 brand launch. They needed our assistance with a brand identity, positioning, package design, merch, and strategy.
[03]
[03]
RESULTS
RESULTS
We crafted an iconic logo that has multiple layers of symbolism — as chefs would say, layering the flavors. The first thing that stands out are the four plant leafs that represent the four seasonalities of plant-based food. If you dive deeper you'll find another layer of symbolism. If you start to deconstruct the plant icons, you can start to see two icons — a spoon and a fork. The most iconic symbol for culinary experiences.
We carefully chose a slab serif to emphasize the solid foundation of food as the building blocks to a nutritious and fruitful lifestyle. In addition, adding a humanist touch that is warm, welcoming, and inviting. A thoughtful expression that fuels the mission of The Good Plant.
Designing the packaging came instinctually. We proclaimed, It has to be biodegradable. That effortless decision informed what type of material we'd be using. This allowed us to pay attention to the details such as embossing containers. A subtle yet elegant nod to craftsmanship and intentionality.
We crafted an iconic logo that has multiple layers of symbolism — as chefs would say, layering the flavors. The first thing that stands out are the four plant leafs that represent the four seasonalities of plant-based food. If you dive deeper you'll find another layer of symbolism. If you start to deconstruct the plant icons, you can start to see two icons — a spoon and a fork. The most iconic symbol for culinary experiences.
We carefully chose a slab serif to emphasize the solid foundation of food as the building blocks to a nutritious and fruitful lifestyle. In addition, adding a humanist touch that is warm, welcoming, and inviting. A thoughtful expression that fuels the mission of The Good Plant.
Designing the packaging came instinctually. We proclaimed, It has to be biodegradable. That effortless decision informed what type of material we'd be using. This allowed us to pay attention to the details such as embossing containers. A subtle yet elegant nod to craftsmanship and intentionality.
